Automakers

Aston to court females, add crossover

Andy Palmer with Aston Martin employees, a Vanquish Coupe, left, and V12 Vantage S Roadster.
May 04, 2015 05:00 AM
Path to profits

Key vehicles in Aston Martin CEO Andy Palmer's plan to boost global profit

2015 limited production cars

- New Vulcan $2.3 million supercar

- Vantage GT12 $380,850 coupe

2016-17

Redesign existing model ranges

- Vantage 2-seat coupe and roadster

- DB 4-seat coupe and convertible

- Rapide S couplelike sedan

- Vanquish coupe and convertible

2019-20

- New 5-door DBX crossover

2021

- New Lagonda sedan

Charlotte, an affluent Californian in her late 30s, is the new target buyer for British luxury brand Aston Martin.

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