One vs. many
Harman and Bose, No. 1 and 2 in branded auto audio installations, use different brand strategies.
Harman's top brands include
• AKG
• Harman Kardon
• Infinity
• JBL
• Lexicon
Bose Corp.'s lone brand
• Bose
Source: IHS Automotive
Bose Corp. and Harman International Industries turned up the volume at the top of the branded in-car audio segment in late March with back-to-back feats.
