Suppliers Legacy

Japan electronic giants embrace autos after consumer-goods struggles

April 13, 2015 05:00 AM
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Households to highways
A sampling of Japanese electronics companies' auto products • Hitachi: Electric powertrain systems, drive control systems, safety systems, engine management technologies • Mitsubishi Electric: Alternators and starter motors, engine management, ignition, audio and navigation systems • Omron: Electronic control units, keyless entry, switches, closure controls, relays, electronic power steering • Panasonic: Audio and video equipment, cameras, premium audio systems, music streaming service, navigation systems, compressors, batteries, motors, monitors, sensors, switches, head-up displays • Renesas: Microcontrollers • Sony: Image sensors • Sumitomo Electric: Electrical distribution systems, electronics, connection systems • Toshiba: Microcontrollers, actuators, integrated circuits, batteries, image sensors
Hiroshi AtakaIHS Automotive

"A lot of electronics companies are expecting growth from automotive. Their traditional products have become commodity products."

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