John DesmondHendrick Automotive Group
"In some ways, we — and not just BMW — need to catch up with our whole environment."
None
Pop-ups to Geniuses
BMW's year-old Future Retail program includes
• A dealer facilities program featuring a modern, premium look, sans booths and offices
• Increased use of in-store, smartphone and tablet digital technology. Stores have big flat screens to provide information, configure cars and speed F&I.
• Streamlined dealer processes, including a pilot targeting 8-minute completion for service drive check-in
• Training staff to provide a premium experience that includes concepts such as in-store product Geniuses, a 2nd BMW driving academy and pop-up stores
Late last year, BMW of North America opened a pop-up store in a California mall occupied by high-end retailers -- its first temporary store in the United States.
