Sales

'Tier 2' luxury brands struggle to compete with elite Germans, Lexus

(AUTOMOTIVE NEWS ILLUSTRATION)
March 16, 2015 05:00 AM
None
Model gap
Top luxury brands have more models to sell.
 Models in 2014Models in 2015
Acura85
Audi2529
BMW2735
Cadillac128
Infiniti89
Jaguar56
Land Rover67
Lexus1619
Lincoln56
M-Benz1919
Porsche68
Volvo56
RETAIL01_303169995_H2_-1_APOMUXTOGQFQ.jpg Dealer Bill Wallace: "We continue to bang away at" luring BMW and Lexus owners.
Johan de NysschenCadillac president

"Something has got to be wrong when a brand as iconic as Cadillac, and part of the fabric of American culture, has one crossover and one SUV. The Germans have so many we can't even keep track."

Florida auto dealer Bill Wallace routinely stages special promotions at his Cadillac and Lincoln dealerships to lure BMW and Lexus owners in for a test drive -- offers such as a free dinner for two or Starbucks coupons.

Staying current is easy with newsletters delivered straight to your inbox.