Sales

GM faces roadblocks in rebuilding Cadillac brand

An unsold Cadillac ATS vehicle sits in the front lot of a Cadillac dealership in Plymouth, Mich., last week. (Rebecca Cook\/Reuters)
PL
By:
Paul Lienert and Ben Klayman
February 10, 2015 05:00 AM

DETROIT (Reuters) -- General Motors' strategy of rebuilding the Cadillac brand has run into twin roadblocks: the carmaker can't persuade enough American sedan buyers to switch from foreign competitors such as BMW or Mercedes, and it can't make enough of its Escalade SUVs to satisfy domestic demand.

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