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Kia's Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond.
The 60-second spot, "Unexpected," will air in the third quarter of Super Bowl XLIX, according to the company. In the commercial, Brosnan is discussing an upcoming project with his agent and wrongly assumes he will be engaging in daring stunts in the 2016 Kia Sorento. The agent turns out to have a more tame vision.
The commercial, the sixth consecutive Super Bowl ad for Kia, was created by ad agency David & Goliath, which created the automakers 2014 "Matrix" spot starring Laurence Fishburne.
