Marketing

Super Bowl advertisers hype their messages early and often

Mercedes-Benz put NFL Hall of Famer Jerry Rice in charge of a fictional sports debate show revolving around "The Big Race" between a tortoise and a hare. Guests include Playboy bunny Stephanie Branton.
January 26, 2015 05:00 AM
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To build interest in its Super Bowl commercial well before the big game, Mercedes-Benz has unleashed a colorful cast of characters -- NFL Hall of Famer Jerry Rice, Playboy bunny Stephanie Branton and a smart-mouthed hare -- on TV and YouTube.

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