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Get @Kurt13Warner & @DeMarcusWare's take on being a good dad. Celebrate yours by tweeting photos w/ #OneBoldChoice. https://t.co/FEAmD9qQZu
— Toyota USA (@Toyota) January 16, 2015
To build interest in its Super Bowl commercial well before the big game, Mercedes-Benz has unleashed a colorful cast of characters -- NFL Hall of Famer Jerry Rice, Playboy bunny Stephanie Branton and a smart-mouthed hare -- on TV and YouTube.