IHS Automotive 2014 Loyalty Award Winners
| OVERALL AWARDS | WINNER |
| Overall Loyalty to Manufacturer | Ford Motor Co.* |
| Overall Loyalty to Make | Ford* |
| Most Improved Loyalty to Make | Maserati |
| African American Market Loyalty to Make | Ford* |
| Asian Market Loyalty to Make | Toyota* |
| Hispanic Market Loyalty to Make | Toyota* |
| CONQUEST AWARDS | WINNER |
| Highest Conquest Percent of Registrations | Maserati |
| Most Improved Conquest Percent of Registrations | Lexus |
| SEGMENT MODEL LOYALTY AWARDS | WINNER |
| Nonluxury Compact SUV | Kia Soul |
| Nonluxury Traditional Compact Car | Nissan Leaf |
| Nonluxury Traditional Mid-Size Car | Honda Accord* |
| Nonluxury Full-Size Half-Ton Pickup | Chevy Silverado |
| Nonluxury Mid-Size CUV | Buick Enclave |
| Nonluxury Mid-Size SUV | Jeep Grand Cherokee* |
| Nonluxury Traditional Sub-Compact Car | Mitsubishi Mirage |
| Luxury Traditional Compact Car | Lincoln MKZ |
| Luxury Mid-Size CUV | Lexus RX* |
| Nonluxury Mid-Size Van | Chrysler Town & Country* |
| Luxury Traditional Mid-Size Car | Mercedes-Benz E class* |
| Nonluxury Traditional Full-Size Car | Toyota Avalon* |
| Nonluxury Mid-Size Pickup | Toyota Tacoma* |
| Luxury Compact CUV | Mercedes-Benz GLK |
| Nonluxury Sport Mid-Size Car | Dodge Challenger* |
| Nonluxury Full-Size SUV | Chevrolet Suburban |
| Luxury Sport Car | Chevrolet Corvette |
| Nonluxury Sport Car | Volkswagen Eos |
| Luxury Full-Size SUV | Land Rover Range Rover* |
| Luxury Traditional Full-Size Car | Mercedes-Benz S class |
| Luxury Traditional Sub-Compact Car | Lexus CT200h* |
| Nonluxury Compact SUV | Jeep Wrangler* |
| Luxury Mid-Size SUV | Mercedes-Benz G class* |
| Luxury Prestige Full-Size Car | Bentley Continental |
| Luxury Exotic Car | Maserati GranTurismo |
| * Indicates repeat winner from 2013. | |
| Note: Vehicle segment winners are listed based on segment share of the market from highest to lowest. | |
DETROIT — Ford Motor Co. retained the crown in the 2014 model year for most-loyal customers, while Maserati won top honors for conquests, according to the IHS Automotive Loyalty Awards.
