Ford again wins customer-loyalty title

IHS Automotive 2014 Loyalty Award WinnersOVERALL AWARDSWINNEROverall Loyalty to ManufacturerFord Motor Co.*Overall Loyalty to MakeFord*Most Improved Loyalty to MakeMaseratiAfrican American Market Loyalty to MakeFord*Asian Market Loyalty to MakeToyota*Hispanic Market Loyalty to MakeToyota* CONQUEST AWARDSWINNERHighest Conquest Percent of RegistrationsMaseratiMost Improved Conquest Percent of RegistrationsLexus SEGMENT MODEL LOYALTY AWARDSWINNERNonluxury Compact SUVKia SoulNonluxury Traditional Compact CarNissan LeafNonluxury Traditional Mid-Size CarHonda Accord*Nonluxury Full-Size Half-Ton PickupChevy SilveradoNonluxury Mid-Size CUVBuick EnclaveNonluxury Mid-Size SUVJeep Grand Cherokee*Nonluxury Traditional Sub-Compact CarMitsubishi MirageLuxury Traditional Compact CarLincoln MKZLuxury Mid-Size CUVLexus RX*Nonluxury Mid-Size VanChrysler Town & Country*Luxury Traditional Mid-Size CarMercedes-Benz E class*Nonluxury Traditional Full-Size CarToyota Avalon*Nonluxury Mid-Size PickupToyota Tacoma*Luxury Compact CUVMercedes-Benz GLKNonluxury Sport Mid-Size CarDodge Challenger*Nonluxury Full-Size SUVChevrolet SuburbanLuxury Sport CarChevrolet CorvetteNonluxury Sport CarVolkswagen EosLuxury Full-Size SUVLand Rover Range Rover*Luxury Traditional Full-Size CarMercedes-Benz S classLuxury Traditional Sub-Compact CarLexus CT200h*Nonluxury Compact SUVJeep Wrangler*Luxury Mid-Size SUVMercedes-Benz G class*Luxury Prestige Full-Size CarBentley ContinentalLuxury Exotic CarMaserati GranTurismo * Indicates repeat winner from 2013.Note: Vehicle segment winners are listed based on segment share of the market from highest to lowest. DETROIT — Ford Motor Co. retained the crown in the 2014 model year for most-loyal customers, while Maserati won top honors for conquests, according to the IHS Automotive Loyalty Awards.

Ford again wins customer-loyalty title

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