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Dealership adjusts as traffic changes course

AutoNation Honda Roseville in California tests employees to gauge whether they're better suited for the showroom or to handle phone and Internet leads. Brian Machado, left, is a sales associate on an Internet/phone team. With him is Sales Manager Gregg Sagely.
January 23, 2015 05:00 AM
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• Split squad: AutoNation Honda Roseville divided its sales staff into 2 groups — floor personnel and phone/Internet specialists — steering more resources to phone/Internet, the faster-growing source of sales leads.

Published in Automotive News Jan. 12, 2015

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