In-store experience lacks online efficiency, panelists say

Dealertrack Co-President Raj Sundaram, left, and AutoTrader President Jared Rowe appeared on the panel today with Mike Accavitti, right, general manager of the Acura division. (JOE WILSSENS)

January 14, 2015 05:00 AM

DETROIT -- Car shoppers want a buying experience as efficient in the showroom as it is online -- and dealers are getting that message, a panel of marketing executives said Wednesday.

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