TrueCar says app will help automakers know, target customers

Scott Painter: "TrueCar enables you to hyper-target your individual consumer, customizing incentives for each of them."

January 13, 2015 05:00 AM

DETROIT -- Vowing to build a better relationship with car dealers, TrueCar CEO Scott Painter showed an early version of a new mobile app at the Automotive News World Congress that he said will help automakers target customers more efficiently.

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