Ford names Mark LaNeve head of U.S. marketing, sales and service

Editor's note: An earlier version of this story misstated Mark LaNeve's tenure at Volvo. DETROIT -- Ford Motor Co. today said Mark LaNeve, a former top sales executive at General Motors, will take over as its new head of U.S. sales, marketing and service as of Feb. 1.LaNeve, 55, replaces John Felice, who was the company’s U.S. sales chief for only 15 months. Ford said Felice, 53, “has elected to retire” after a 30-year career at the automaker.His appointment comes a week after Stephen Odell started as Ford’s global sales, service and marketing chief, swapping jobs with Jim Farley, who now runs Ford of Europe.“With nearly three decades of proven experience to draw upon,” Odell said in a statement, “Mark brings the right skills to continue building the Ford brand while creating a stronger retail experience for our customers, making it even easier for them to interact with their dealer and with Ford -- and helping us profitably grow.” Felice’s departure follows a year in which Ford’s U.S. market share dropped a full point to 14.9 percent, the lowest level since 2008. Ford sales fell 0.6 percent in 2014 -- a drop it blamed largely on the changeover to the newest version of its F-150 pickup --vs. a 7 percent gain for the rest of the industry.

Ford names Mark LaNeve head of U.S. marketing, sales and service

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