Lexus adopts bolder, racier persona in ads

This awkward scene in a Lexus IS 350 ad is an edgy new direction for the once-staid brand.

JH

By:

Julie Halpert

December 07, 2014 05:00 AM

DETROIT -- Lexus' advertising is increasingly taking on the personality of its newest models: racier, more daring and with a hint of fun.

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