Best Practices

A terrible wreck, but not a total loss

A wrecked 2014 Mitsubishi Outlander Sport has become a marketing mainstay for White Bear Mitsubishi after the crash survivor made a commercial touting the vehicle's safety.
October 20, 2014 05:00 AM
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Mitsubishi outlier
New-car sales at White Bear Mitsubishi in Minnesota were up 87% this year through September and on pace to exceed 1,200 for the full year.
YearSales YearSales
2010135 2013799
2011368 2014*973
2012467   
*Through September
RETAIL06_301259988_H2_1_QVYPENIFNGEK.jpg Herod: Live and breathe Mitsubishi.

Most dealerships send totaled cars straight to the junkyard. White Bear Mitsubishi put one on display, and it has been reaping the rewards ever since.

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