Columns

Wrong move for Cadillac -- the creative vibe is in Detroit, not New York

KC Crain is executive vice president and group publisher for Crain Communications Inc.
September 29, 2014 05:00 AM

DETROIT -- On Sept. 23, we had our Automotive News Marketing Seminar in New York and I listened to Matt VanDyke, director of global Lincoln marketing, talk about how Ford moved the operations of the Premier Automotive Group to California many years back. That was when Ford owned Aston Martin, Volvo and Jaguar/Land Rover.

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