BMW puts i8 at center of tech-based campaign

BMW's i8 gets its biggest marketing push in Los Angeles and San Francisco, the most active U.S. EV markets.

September 20, 2014 05:00 AM

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WATCH THE CAMPAIGN

"Eyes Everywhere"

"Looking forward"

RETAIL03_305119998_AR_-1_JNSJLXUZONRM.jpg Hardy: It's all about innovation.

SAN FRANCISCO -- BMW is learning that what distinguishes the ultimate driving machine can be a matter of taste.

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