DETROIT -- Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MKC compact luxury crossover.
Lincoln said today McConaughey will first appear in TV and digital spots by Danish film director Nicolas Winding Refn that feature a story line in which McConaughey invites viewers to experience the MKC through “unscripted moments in the commercial.”
McConaughey, who starred in a 2011 movie called The Lincoln Lawyer that features him as a sleazy lawyer who practices his profession out of the back seat of a Lincoln Town Car, says in a video clip that Lincoln approached him with the idea.
“When Lincoln came to me with the idea and the campaign, I liked what the message was about,” he says in his Texas drawl. “‘Authentic’ was the word that kept coming out.”
Though Lincoln said it won’t unveil the spots until next month, the brand did drop some hints by releasing a video clip of McConaughey talking about his love of driving and his respect for Lincoln and its heritage.
'Not screaming for attention'
“I like the history and that it’s American-made,” he says. “The campaign’s not screaming for attention. It’s as much about the mood, the silence between the words.”
The video features lingering shots of the landscape of McConaughey’s native Texas.
