Sonic timeline
Here are the steps in the rollout of Sonic Automotive's One Sonic-One Experience initiative.
July 1: Rollout began at Town and Country Toyota in Charlotte, N.C.
Aug. 11: Salespeople start taking some customers through full process
Sept. 1: Entire store moves to full process
Oct. 1: No-haggle pricing is locked down and marketing begins as approach spreads to Sonic's 4 other Charlotte stores
Early 2015: Rollout spreads to one store in each region
Source: Sonic Automotive
Three weeks into the rollout of Sonic Automotive Inc.'s customer experience initiative, customers at the pilot store for the launch, Town and Country Toyota in Charlotte, N.C., aren't yet getting the promised iPad-enabled transaction with a single salesperson.
