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Red carpet
Burns Hyundai in the Philadelphia suburb of Marlton, N.J., uses a package of perks to ensure that buyers of the Genesis and Equus sedans don't regret forgoing a luxury brand.
• Exclusive lounge for Genesis and Equus customers
• Wine tastings or dinner events at local restaurant
• Handwritten thank you notes and Godiva cookies after service visits
• Car washes by hand
• Gas tank top-offs
Tucked away inside Burns Hyundai in Marlton, N.J., is a quiet lounge where the dealership's well-heeled customers can watch CNBC on high-definition big screens from a leather lounge chair while they sip cappuccino or snack on fresh fruit.
