Fields ready to prove Lincoln worth saving with MKC

Lincoln is targeting the new MKC at a younger audience.

June 30, 2014 05:00 AM

DETROIT (Bloomberg) -- As Ford Motor Co. makes its boldest bid yet to lure younger buyers to its laggard Lincoln line, incoming CEO Mark Fields has a chance to show he has the turnaround touch of predecessor Alan Mulally.

Featured Stories

Dealerships prepare for pre-tariff sales onslaught

Automakers warn new Trump tariffs will boost costs, cut sales

Stellantis launches mobile service as customer retention tool

Dealership buy-sell database updates: Details on 11 deals across 10 states

Latest News

Live updates on tariffs: Industry works to minimize disruption

Dealerships prepare for pre-tariff sales onslaught

Automakers warn new Trump tariffs will boost costs, cut sales

Top 5 Canadian auto stories this week: Trump auto tariffs; Tesla payments frozen; more

Staying current is easy with newsletters delivered straight to your inbox.

See More in Sales

Europe sales drop as economic uncertainty weighs on buyers

European car sales fall 2.3% in February despite gains at VW, Ford, BMW and Renault

February auto sales dip slightly, but consumer spending is up

Hyundai, Kia set 5th straight record sales in February; Ford, Toyota, Honda deliveries fall

Staying current is easy with newsletters delivered straight to your inbox.