Automakers

Zetsche predicts new ForFour will help Smart make first profit

The first-generation Smart ForFour (shown) was a weak seller during its 3-year production run. The ForFour was built on the same platform as the Mitsubishi Colt as part of a joint venture with the Japanese automaker at its plant in the Netherlands.
May 30, 2014 05:00 AM

BRESCIA, Italy -- Daimler CEO Dieter Zetsche believes the all-new Smart ForFour minicar will be commercially successful and should help the money-losing brand make its first profit.

“The new ForFour is an extended ForTwo and has all the characteristics of the new ForTwo. These include a wider interior relative to the length of the car, a rear-mounted engine and several very smart ideas of benefit to customers. So the new vehicle has all the genes of a Smart,” Zetsche said after a media event here.

There are no current plans to bring the vehicle to the United States.

In a separate interview Annette Winkler, who heads the Smart brand, referred to the ForFour as “the station wagon version of the ForTwo.”

Launched in 1997, the Smart ForTwo quickly created a niche for itself as the only two-seat microcar, commanding premium prices in the process.

The original ForFour was not as successful. Launched in 2004, the ForFour competed in the ultra-competitive subcompact segment. Production of the ForFour, which was only available in Europe, ceased in June 2006 with just 133,000 sold.

COPY01_305309959_H2_1_ZPCWIHRAARIW.jpg Dieter Zetsche shows off technology, won't talk numbers.

The new ForFour has been developed with Renault and shares many parts with the French automaker’s new third-generation Twingo. The ForFour and Twingo will both be made on the same platform at Renault's plant in Novo Mesto, Slovenia.

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