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Marketing
Viper keeps SRT badge -- for now
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Chrysler has folded the SRT brand into Dodge, and the Viper could get a Dodge badge again if the brand boss wants it. Fiat Chrysler CEO Sergio Marchionne said: "Dodge is a performance brand; it needs to have SRT."
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Larry P. Vellequette
May 24, 2014 05:00 AM
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