GM brass 'really cares about interiors now,' design chief Welburn says

Welburn: "A few years ago, GM was well behind the competition."

May 21, 2014 05:00 AM

DETROIT -- If most vehicles are going to share technology and offer the same functionality, then styling will be the differentiator, General Motors global design chief Ed Welburn says.

Featured Stories

Mercedes-Benz to absorb tariffs on 2025 models — for now

How auto tariffs impact USMCA-compliant vehicles and parts

Live updates on tariffs: Stellantis offers to help suppliers; Mercedes to absorb tariffs on 2025 models; Sorting out which parts face tariffs

GM CEO Mary Barra, Hyundai Executive Chair Euisun Chung to keynote Automotive News Congress Sept. 11

Latest News

Mercedes-Benz to absorb tariffs on 2025 models — for now

GM debuts Chevrolet Corvette hypercar concept, says more concepts to come

Lithia CEO to its service department leaders: Change ‘mindset’ in next 90 days or else

2025 Cadillac Optiq: A luxury pod targets first-time luxury EV buyers

Staying current is easy with newsletters delivered straight to your inbox.

See More in Cars & Concepts

GM debuts Chevrolet Corvette hypercar concept, says more concepts to come

Land Rover Defender Sport takes shape, takes to the track

Toyota puts $7,900 premium on GR Supra final edition for $69,085 sticker price

Karma Automotive solidifies lineup with focus on energy range-extended powertrains

Staying current is easy with newsletters delivered straight to your inbox.