CategoryMarketing

Despite recall noise, Chevy is 'finding its voice'

Tim Mahoney, global chief marketing officer, Chevrolet: "There's no doubt we wouldn't have wanted this to happen, but it has. So we're trying to move forward and do the right thing. I think it's going to come down to how we address it and respond to it and improve."
May 10, 2014 05:00 AM