Fiat Chrysler will 'write a completely new book,' Marchionne says

Highlights of Fiat Chrysler's five-year planNewly merged Fiat Chrysler unveiled its long-awaited five-year plan today. Here are some highlights:Jeep"China and Brazil are forecast to represent 32 percent of the global (SUV) market, and today we're a niche player because we are an import-only brand," said Jeep brand boss Mike Manley. "Now, with the full merger of Fiat Chrysler and the investment that Fiat has already made, we are in a position to rapidly eradicate that," he said on plans to expand production outside of the United States.ChryslerThe company expects the Chrysler brand "to grow from 350,000 units sold in 2013 to over 800,000 units by 2018, effectively returning the Chrysler brand to the volumes and share it has achieved in the past," said Chrysler brand boss Al Gardner.FiatEuropean sales of Fiat brand are expected to stay about flat between 2013 and 2018 at around 700,000 vehicles. "In Europe the mass market brands are challenged. No margins so no margins for error," said Fiat brand chief Olivier Francois. "There is no easy fix. We are all realising that notwithstanding Fiat's great European history, things have changed," he said. "The volumes in EMEA clearly reflect our cautious approach," he said. On Latin America sales: "In Latam, there is one objective: Stay on top in Brazil."Alfa RomeoAlfa Romeo brand head Harald Wester said Alfa Romeo often won on the track in Grand Prix races, but failed to execute the old automaker adage of "Win on Sunday, sell on Monday."Alfa must "institute the rigor, the discipline and the measurements to meet the target of the first start of (new model) production in the second half of 2015 and launch eight products," he said. "We will invest and spend approximately 5 billion euros by 2018 for research and development, manufacturing and product-related investments. We plan to sell 400,000 cars by 2018, more than fivefold what we sell today." Reuters DETROIT -- Fiat Chrysler CEO Sergio Marchionne today said the company will move forward as a single global automaker.

Fiat Chrysler will 'write a completely new book,' Marchionne says

Featured Stories