Marketing

Audi A3 gatherings target young, hip bacon lovers

Audi has instructed its dealers how to throw the perfect party to celebrate the launch of the A3. Music from recommended artists include: Chvrches, Grimes, Phantogram, Empire of the Sun, M83, Capital Cities, Cut Copy and DJ Classixx.
March 10, 2014 05:00 AM

Audi is planning blowout parties April 3 in New York and Los Angeles to mark the launch of the Audi A3, and it wants all of its dealers to throw their own get-togethers that night, either in-house or off-site.

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