Fiat casts Sean Combs in desert spot highlighting 500L

Fiat is hoping the ad raises awareness of the larger 500L while staying true to the brand.

February 12, 2014 05:00 AM

DETROIT -- Fiat-Chrysler's Fiat brand will kick off a marketing campaign Thursday for the 500L to help differentiate the four-door hatchback from the smaller two-door Fiat 500 minicar.

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