NADA Show

Lexus dealers count on new product, new store look

Age: 54 Dealer since: 1983Dealerships: Lexus of Manhattan, Lexus of Queens and Bay Ridge Lexus, all in New York Lexus new-car sales in 2013: Bay Ridge, 1,600; Manhattan 1,550; Queens, 1,350 Quote: "What used to be a 'wow' factor is now standard. Our goal as dealers is to re-invent ourselves so that we can take this great experience that has become the standard and go to the next level. Our competition has taken a page out of our playbook."
January 26, 2014 05:00 AM

Lexus once was the volume leader among luxury brands. But with the German brands adding sales by moving downmarket, Lexus is in third place. Lexus also once was the clear leader in customer-service rankings; but with other brands imitating the same luxury touches, they are no longer a differentiating factor.

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