Congress

Ford COO expects millennials to fuel era of auto growth

Ford COO Mark Fields: This is "the most exciting time for the auto industry in the last 25 years." (GLENN TRIEST)
January 20, 2014 05:00 AM
Mark Fields

Title: COO

Company: Ford Motor Co.

Main point: The auto industry is in an era of dynamic change, driven by global growth, new millennial customers, changing concepts of mobility and an expanding group of middle class buyers in emerging countries.

DETROIT -- Driven by the rise of the millennial generation and a global growth boom, the auto industry is in the midst of a new golden age, Mark Fields, Ford Motor Co. COO, said in a speech at the Automotive News World Congress. The industry should take advantage of that to lure new talent, he said.

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