'Digital first' is now automaker marketing execs' mantra

From left: Nissan North America Chairman Jose Munoz, Global Team Ford COO Mark LaNeve and BMW marketing Vice President Trudy Hardy answer panel questions from Automotive News Publisher and Editor Jason Stein. (JOE WILSSENS)

January 14, 2014 05:00 AM

DETROIT -- Social media, YouTube videos and other digital advertising platforms are now driving how automotive marketing executives plan their campaigns, a panel of automotive marketing executives said Tuesday.

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