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Mormon site is marketing giant for Utah car dealers

Kris MacDonald, Internet sales director of Murdock Automotive Group's two largest Hyundai dealerships, says business from KSL.com accounts for half of the stores' used-vehicle sales.
DB
By:
David Barkholz
November 18, 2013 05:00 AM

For Kris MacDonald and for most auto dealerships in Utah, the most productive source of sales prospects is a local Internet shopping site owned by the Mormon Church.

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