DETROIT -- General Motors CEO Dan Akerson says he's frustrated by the "confusing" overlap between GM's Chevy and Opel brands in Europe, signaling that a major strategic shift is ahead to change the company's brand strategy there.
DETROIT -- General Motors CEO Dan Akerson says he's frustrated by the "confusing" overlap between GM's Chevy and Opel brands in Europe, signaling that a major strategic shift is ahead to change the company's brand strategy there.