Subaru boss: Upgrade dealer service to keep conquests

“It of the utmost importance that the service structure keeps them within the Subaru brand,” says Fuji Heavy Industries President Yasuyuki Yoshinaga.

November 12, 2013 05:00 AM

TOKYO -- Subaru boss Yasuyuki Yoshinaga, worried that customer service is being swamped by the brand's sales boom, is pushing U.S. dealers to upgrade to keep new conquest buyers loyal.

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