Price points
100 years after Ray Price Sr. started selling Model T's, 2 grandsons run the business.
First store: Ray Price Ford, Cresco, Pa., opened in 1913
Dealers: Ray Price III, Walt Price
Location: Pennsylvania's Monroe County
Number of stores: 3
Brands: Ford, Lincoln, Chevrolet, Honda, Mazda, Volvo
Annual sales: 6,000 new and used
Owning a dealership for 100 years gives a family some perspective when it comes to hard times.
