Cadillac lures former BMW exec to fill chief marketing post

Ellinghaus, 44, held several marketing posts during a 14-year stint at BMW, including head of brand strategy from 2010 to 2012.

November 05, 2013 05:00 AM

DETROIT -- General Motors has hired a former BMW executive as Cadillac's new chief marketing officer as the brand seeks to win over import-minded customers.

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