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Accavitti: American Honda needs to take more risks with marketing

Accavitti: Wants to give Honda's U.S. customers a reason to be an ambassador for the brand. (BLOOMBERG)
RB
By:
Ryan Beene
October 16, 2013 05:00 AM

LAS VEGAS -- American Honda Motor Co.’s product and marketing boss says the company needs to take more risks with marketing to create a stronger bond with consumers.

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