Ex-GM marketing boss Ewanick: Chevy-Manchester deal was a 'no-brainer'

Ewanick: "Right after the IPO, General Motors was immediately profitable, and I could see the attitude and the urgency in the room just go away."

October 16, 2013 05:00 AM

LAS VEGAS -- Former General Motors global marketing chief Joel Ewanick said signing the Chevrolet-Manchester United sponsorship deal that ultimately led to his ouster last year was a "no-brainer."

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