Munich Auto Show

Volvo execs, owner Geely clash over brand direction

A classic Volvo P1800 on display behind the new Volvo Concept Coupe at the Frankfurt auto show this week. Volvo's European managers and owner Geely continue to battle over the brand's strategic direction. (BLOOMBERG)
NS
By:
Norihiko Shirouzu
September 10, 2013 05:00 AM

Safe, solid and understated in a Swedish way, or an aspiring luxury brand eager to pander to a Chinese taste for excess and 'bling': that's the debate causing ripples at the top of Volvo Car Corp., which has been under Chinese ownership since 2010.

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