GM stays bullish on Cadillac ELR pricing

Cadillac's Bob Ferguson says the pricing plan for the ELR plug-in hybrid is unchanged despite falling prices of electrified vehicles.

August 26, 2013 05:00 AM

CARMEL, Calif. -- When General Motors executives unveiled the Cadillac ELR plug-in hybrid in January, they telegraphed their plans for a lofty sticker price intended to convey exclusivity.

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