Best Practices

Social media plan: Race a train, win acclaim

Soave Automotive Group's Kris Nielsen, left, and Justin Meyer, then social media manager for Kansas City International Airport, generated huge social media buzz from their 2011 Race Across Missouri between a Porsche Panamera and a Southwest Airlines jet.
August 12, 2013 05:00 AM

When Kris Nielsen received a tweet last winter declaring that cars are useless compared with public transportation, he couldn't let it pass.

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