Automakers take on Silicon Valley in search for tech talent

Student engineers from Purdue University push their GM-donated re-engineered Chevrolet Malibu to a new location during the EcoCAR 2 event in Yuma, Ariz., in May. (Reuters)

By:

Deepa Seetharaman Tim Gaynor

July 29, 2013 05:00 AM

DETROIT/YUMA (Reuters) -- Automakers have embarked on an ambitious drive to hire software "codaholics," an effort that is increasingly pitting Detroit against its technology partners in Silicon Valley.

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