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Columns

To fix Chevy in Europe, GM should look to VW

Nick Gibbs is UK correspondent at Automotive News Europe.
NG
By:
Nick Gibbs
July 09, 2013 05:00 AM

One of the challenges General Motors faces to fix its money losing European operations is to ensure that there is clear brand separation between Chevrolet and Opel/Vauxhall in the region.

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