Lower incentives
| Amid fears of a looming price war, most automakers reduced per-unit incentives in June. | |||
| Automaker | June 2013 incentives | Change from May 2013 | Change from June 2012 |
| GM | $3,513 | -3.80% | 8.40% |
| Chrysler | $3,103 | -4.90% | -4.30% |
| Ford | $2,964 | -3.60% | 17.70% |
| Volkswagen | $2,581 | 0.70% | -10.60% |
| Nissan | $2,496 | -11% | -18.40% |
| Honda | $1,690 | -6.70% | -26.50% |
| Toyota | $1,660 | -8% | -8.30% |
| Hyundai | $1,379 | -9.80% | 10.10% |
| Industry | $2,537 | -4.40% | -0.60% |
| Source: TrueCar estimates | |||
Fears that the auto industry could become embroiled in an old-fashioned price war have fizzled.
