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Mobility

For Tesla, the buzz flies on a marketing shoestring

Shareholders examine a Model S after Tesla's annual meeting in California this week. Tesla, which has almost tripled in market value this year, expects to make its electric cars efficiently enough to achieve a gross profit margin almost as high as Porsche, CEO Elon Musk told shareholders.
MM
By:
Michael McCarthy
June 08, 2013 05:00 AM

Tesla Motors Inc. has no advertising, no ad agency, no chief marketing officer, no dealer network. And that's no problem.

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