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Marketing
Goofy ads, variants help Mini rule its own little world
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They like things loose at Mini. One of the decorations at company headquarters is a cutout of U.S. brand boss Jim McDowell's head superimposed on an astronaut suit.
(MOREHAND PHOTO INC.)
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By:
Diana T. Kurylko
May 20, 2013 05:00 AM
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