CEO's mission
Name: Luca Cordero di Montezemolo
Title: Chairman, Ferrari
Age: 65
Big challenge: Maintain Ferrari's operating margin at about 15 percent of revenue by increasing profits from car customization and merchandising rather than boosting supercar sales.
MARANELLO, Italy -- Times are good at Ferrari. Last year, the Italian sports car maker had record global sales of 7,318 units, which is 50 percent more than when Luca Cordero di Montezemolo became CEO in 1991.
