Marketing
Toyoda, Lexus troll for hipsters in new marketing push
Share
Expand
The Lexus commercials, which will debut in May, feature 9-foot-tall mannequins that are operated by a team of black-clad puppeteers.
(Hans Greimel)
By:
Hans Greimel
April 20, 2013 05:00 AM
Featured Stories
Trump says he will raise tariffs on Canada metals to 50% as trade war escalates
Nissan taps ‘real car guy’ Ivan Espinosa as new CEO, succeeding Makoto Uchida
Elon Musk expresses ‘great difficulty’ running business empire as Tesla stock crashes
Porsche grows standalone U.S. dealership count with destination center design
