CategoryCars & Concepts

Refining the Hyundai-Kia brand plan

Peter Schreyer wants “more differentiation,” based on vehicle function.
Author
HG
By:
Hans Greimel
April 08, 2013 05:00 AM

Featured Stories

TitleRivian reports Q3 net loss of $1.1 billion after sales, production slide
ImageRivian reports Q3 net loss of $1.1 billion after sales, production slide
TitleAuto loan affordability could improve slightly as Federal Reserve cuts benchmark rate another 0.25 points
ImageAuto loan affordability could improve slightly as Federal Reserve cuts benchmark rate another 0.25 points
TitleNissan to cut 9,000 jobs as CEO Uchida shifts to ‘emergency mode’
ImageNissan to cut 9,000 jobs as CEO Uchida shifts to ‘emergency mode’
TitleAttorneys: Trump victory could change CARS Rule, produce quieter FTC, CFPB
ImageAttorneys: Trump victory could change CARS Rule, produce quieter FTC, CFPB