GM considering Campbell Ewald for Cadillac ad work

Campbell Ewald last week unveiled plans to move its headquarters to office space inside Detroit's Ford Field from the city's suburbs -- fueling speculation it had a major new client in the city.

BS

By:

Bill Shea

March 11, 2013 05:00 AM

DETROIT -- Cadillac is considering naming a longtime General Motors partner, Campbell Ewald, to become its new advertising agency of record in a deal that could be worth about $244 million in media billings annually, sources have told Crain's Detroit Business, an affiliate of Automotive News.

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